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FX Recap Advertising Guidelines: Content Standards for Every Ad

We hold ads to the same standard as our own content. These guidelines apply to every advertisement, banner placement and piece of sponsored content on FX Recap, to keep advertising honest, legally compliant and safe for readers.

5banned claim types
6data types never collected
100%ads labelled
HTTPSrequired on landing pages

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1. Financial claims we do not allow

Any ad making a financial claim must be truthful, independently verifiable and in line with the financial regulations that apply to it. Misleading statements about outcomes, returns or risk are not allowed.

Unrealistic profit claims

No "get rich quick" schemes, inflated profit percentages or guaranteed returns beyond what markets realistically offer.

Guarantees of success

Nothing may be described as risk-free, guaranteed or certain to make money. Every financial activity carries real risk.

Hidden or unclear pricing

All fees, costs, commissions and payment terms must be shown clearly and up front.

Misleading comparisons

Comparisons must use the same criteria and conditions for both sides. Cherry-picked data is banned.

Unqualified forecasts

Any prediction must state that past results do not guarantee future outcomes and that conditions can change without warning.

1.2 Sensitive information

Ads and their lead-capture forms must never ask for sensitive financial or personal details without clear consent and a secure HTTPS connection. The following may never be collected through an ad or its landing page:

  • Bank account numbers, routing information or IBAN details
  • Credit or debit card numbers, CVV codes or PINs
  • Net worth, liquid assets or portfolio details
  • Credit scores, credit reports or credit history
  • Outstanding debts, debt-to-income ratios or bankruptcy status
  • Anything used to target people by debt, financial hardship or credit difficulty

2. Ad integrity and destination

Ads must always be easy to tell apart from editorial content and must never be designed to trick anyone into clicking.

Be honest about who you are

An ad must accurately represent the company, product or brand behind it. Impersonation is not allowed.

Match the landing page

What the ad says must match the page it leads to. Bait-and-switch tactics are banned.

Send people somewhere real

Every link must lead to a complete, working website, not broken pages, unfinished sites, raw files or email addresses.

Label paid content

Use clear labels such as "Advertisement", "Sponsored" or "Promoted" so readers can always tell ads from our work.

2.2 Placement practices we do not allow

Imitating the interface

Ads that copy site menus, system pop-ups, editorial headers or other working parts of the page.

Pressure tactics

Heavy animation, flashing, moving arrows or countdown timers built to push clicks.

Disguised as editorial

Ads placed under headings that make them look like news or content written by FX Recap.

Intrusive formats

Pop-ups, pop-unders, auto-playing video with sound and full-screen ads that block content, on ads and landing pages alike.

3. Submission and technical standards

Advertisers are fully responsible for the quality, accuracy, compliance and legality of everything they submit.

  1. Domain origin

    Ad content must be served from the ad server's own registered domain, not from outside domains, raw IP addresses or unrelated third-party servers.

  2. URL transparency

    The display URL must match the real destination. URL cloaking, hidden redirects and misleading display URLs are banned.

  3. Secure connections

    Every landing page must use HTTPS encryption.

  4. Advertiser responsibility

    By submitting materials, an advertiser agrees to: follow all applicable laws, regulations and industry standards; verify every factual claim; hold the licences, permissions and rights for everything in the ad; and indemnify and hold FX Recap harmless against third-party claims, damages or legal action arising from its advertising.

4. Refusal, removal and disputes

  1. Our editorial rights

    FX Recap may accept, reject, change, pause or permanently remove any ad, order, creative or destination URL at any time and for any reason, including to keep to our editorial standards, meet legal and regulatory requirements, protect reader safety, privacy and trust, maintain ad quality and the site's reputation, or respond to complaints and regulatory questions.

  2. Resolving disputes

    If a disagreement arises over ad content, how these guidelines are read or an enforcement decision, both sides agree to first try confidential mediation, arbitration or another form of alternative dispute resolution before starting formal legal action.

Checklist before you submit an ad

  • The advertiser holds a licence in every market the ad targets.
  • Every figure in the ad can be backed up with a source.
  • A risk warning is included for leveraged or high-risk products.
  • All fees and conditions are visible on the landing page.
  • The landing page uses HTTPS and matches the ad.
  • The creative is labelled and uses no pressure tactics.

Questions about these guidelines? Email [email protected] or see Partner With Us.